LR-Designs | Linda Romanow, Graphic Design Portfolio
Photo of Linda Romanow.

Hello, my name is Linda Romanow and my passion is corporate design.

I am a web and email designer with over 10 years experience in corporate design roles ranging from web to print. Regardless of the media, I love to create simple, user-friendly designs. Many of the campaigns shown below were launched from a highly creative team including marketers, writers, photographers, creative leads (and me!). My role in each project has varied and includes: design, production, graphic manipulating, brainstorming, photo consulting, coding and testing.

If you have any questions, please contact me. Thanks for visiting!

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Resume

Linda Romanow

Email: Linda.Romanow@gmail.com

LinkedIn: linkedin.com/in/lromanow

Download Resume PDF




Summary:

Graphic designer with over 10 years experience in the office supply industry. Multi-channel campaign designer in media including: email, website, direct mail, catalog and affiliate ads.

Skills:

Extensive design experience with Adobe Creative Suite, including Photoshop, Illustrator, Dreamweaver, Indesign and Acrobat; proficient in HTML, XHTML, and CSS with growing skills in responsive design, HTML5 and SEO standards.

Design Experience:

The Staples Agency, Quill.com Brand, Lincolnshire, IL

(1/13-Current) Associate Interactive Designer, with focus in web and email design.

  • Design impactful email and web campaigns featuring vendors including, (but not limited to), Apple, Cynthia Rowley, P&G, Kimberly Clark, Avery, Kueirg, SilverStonetone, and campaigns such as Flu-Fighters, Back to School and Fun Office Finds to boost customer growth and sales.
  • Brainstorm and concept within a highly creative team including marketers, writers, photographers and creative leads to produce highly competitive, impactful marketing campaigns, boost sales and grow brand awareness.
  • Photography direction and prop consultation for new creative concepts. Worked with both in house photographers and vendor photographers to create contemporary, impactful, imagery to connect with our customers.
  • Create multiple versions of web ads, landing pages and emails to use merchandising’s pricing strategy to attract new and target specific customer profiles.
  • Build, troubleshoot and test emails for Quill.com along with technical leads, marketers, and editors.
  • Played an instrumental role in transitioning lower level web ad/page builds to first the Quill/Staples production department and second, Craft, a production agency located in India. Transition duties included, training local print production designers on simple web design techniques including HTML coding and Photoshop, serving as a main web point-of-contact for the production team and then later for the Craft agency, fielding questions and troubleshooting issues, holding/hosting multiple high level training sessions involving Craft agencies management, developing simple guidelines, templates and instructions for the Craft Agency designers to follow.

Quill.com and Medical Arts Press Brands, Lincolnshire, IL

(7/10-1/13) Associate Web Designer, with focus in email and web design

  • Design email and web campaigns featuring Coupons, DVD promotions, Instant Savings, and Mystery Offers for over 250,000 office products to boost customer growth and sales.
  • Brainstorm and concept within a highly creative team including marketers, writers, photographers and creative leads to produce highly competitive, impactful marketing campaigns, boost sales and grow brand awareness.
  • Photography and prop consultation for new creative.
  • Build, troubleshoot and test emails for Quill.com along with technical leads, marketers, and editors; played an instrumental role in cost-savings initiative to rollout emails featuring dynamic coupon codes.
  • Developed procedures and led testing for new DASH system, Quill.com's real-time customer email communication tool, assisting a 50+ person sales force and customer service.
  • Trained and documented DASH system procedures for 5+ member design team.
  • Create multiple versions of web ads, landing pages and emails to use merchandising’s pricing strategy to attract new and target specific customer profiles.

(9/08-7/10) Senior Production Designer, with focus in web and print design.

  • Web/Email: designed web ads, emails and landing pages to boost sales for both brands.
  • Direct Mail Marketing: designed dynamic postcards and sell sheets to acquire new customers for both brands.
  • Promotional Items: designed/reformatted top selling products including calendars, postcards and supply bags.
  • Created and used templates for web and print pieces to help maintain brand consistency.
  • Worked closely with lead designers to improve work processes and maintain brand guidelines within all designs.

(11/06-9/08) Senior Production Designer, with focus in catalog layout.

  • Assumed team leadership roles including training, page assigning and team coaching.
  • Assisted supervisor in streamlining production processes to improve workflow.
  • Approved and created department styleguides to ensure that all media meets branding and printer specifications.
  • Designed and managed multiple catalogs for both brands including a 50+ page, monthly flyer.
  • Supported creative team with a variety projects including web ads, emails and postcards.

(2/04-11/06) Production Designer, with focus in catalog layout.

  • Developed new layouts for Paper, Quill.com's top-selling product line and streamlined existing layouts for the Writing Instruments category while meeting target deadlines.
  • Created new designs for DVD premiums including the Harry Potter series, Narnia and Shrek.
  • Approved and created department styleguides to ensure that all media meets branding and printer specifications.
  • Designed and managed multiple catalogs for both brands including a 84+ page, monthly flyer.
  • Hired as a Media Coordinator, promoted to Catalog Production Designer.

AVG Automation, Carol Stream, IL

(7/02-7/03) Marketing/Graphic Design Assistant.

  • Designed sell sheets, illustrations, color corrections, presentations and photography.
  • Created a 32 page informational catalog.

Other Projects:

(11/15)   Evenskies.com: Web, CD, logo and photography design including conception and maintenance
(1/14)     Images by DavidKay, Ltd.: Web and logo design including conception and maintenance

Education:

(6/10)     Diploma in Web Development, The Art Institute of Pittsburgh, Online
(11/05)   Certificate in Graphic Design, The Illinois Institute of Art-Schaumburg
(6/04)     Certificate in Photography, New York Institute of Photography, Home Study
(5/02)     BA in Corporate Communication, Northern Illinois University, DeKalb, IL
(5/00 & 7/01)     AA & AFA-Art, William Rainey Harper College, Palatine, IL

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